Internal Resource
Local SEO
Checklist.
A complete action plan for dominating local search in Summerlin and Las Vegas — covering Google Business Profile optimization, citation building across 15+ directories, and a systematic review generation strategy to maintain your 4.9-star rating.
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Google Business Profile Optimization
Your GBP listing is the single highest-impact local SEO asset. Google surfaces it in the Local Pack (the map results), Google Maps, and AI Overviews. Every field matters.
Claim and verify your Google Business Profile
Set primary category to "Optometrist" — add secondary categories
Business name matches exactly: "Trendsetter Eyewear"
Address: 1225 S Fort Apache Road, Suite 145, Las Vegas, NV 89117
Phone: (702) 479-5222 — set as primary number
Website URL: https://trendsettereyewear.com
Set accurate hours: Mon–Fri 10am–5pm (closed 1–2pm), Sat–Sun Closed
Write a 750-character business description with primary keywords
Add all services with descriptions and prices where applicable
Enable all applicable attributes
Upload 20+ high-quality photos across all categories
Upload logo and cover photo at correct dimensions
Publish a Google Post every 7 days
Seed the Q&A section with 10 common patient questions
Add product listings for key frame brands and treatments
Enable Google Business messaging and set a welcome message
Connect a booking link to the GBP listing
Quick Reference — Canonical NAP
Business Name
Trendsetter Eyewear
Address
1225 S Fort Apache Rd, Ste 145 Las Vegas, NV 89117
Phone
(702) 479-5222
Website
trendsettereyewear.com
Copy this NAP exactly — same abbreviations, same suite format, same phone format — to every directory listing, citation, and social profile.